iOS new product flow

We had the metric, the customers published their products and wanted to continue editing.

We created a flow that prevented them from doing that. We had the metrics and what the customers needs, but was it really what they needed?

Give customer the posibility to upload their products, and then edit
Have the new flow and design in 1 months.
Create and design the new flow

Old Flow

We had metrics that indicated that customers once they published a product, went directly to create a new one or edit it. We had a well-defined behavior, but our flow did not allow that efficiently. On the contrary, it obliged people to have one more step of sharing, when they did not want to do that

New Flow

The new flow was simple. Once the client finished editing or creating a new product, it went directly to the product’s list and a message appeared with this message: “Congratulations, your product was saved / published successfully” and an action with “more” options. Those options are: edit, duplicate or share.


There was a substantial change between the old flow and the new one. An impressive increase on the edition and duplication. It was successful for the new flow.

  • Create the new architecture.
  • User cases. 
  • Wireframe, sketch and create the UI for the feature. 
  • Testing with users with Maze.
  • Testing the interface and understand the metrics
  • I learned to listen to the main needs of clients
  • Look at the metrics and cross the information with the needs of the clients.
  • Understand simple solutions
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