Cialfo iOS/Android App

Most of the students around the world can not participate in face-to-face fairs, due to Covid. We decided to help the community by bringing virtual fairs. We give the chance for universities to connect and exchange their proposal for all the students that miss the fairs face-to-face.

GOALS
Improve students experience across the mobile app
ACHIEVEMENTS
Adoption & engagement of the new app
ROL
Designer

Research

The first step for this project was to understand where we were and where we wanted to achieve. We carried out a questionnaire to understand the needs of the students and with that, we were able to set objectives, requirements for the first launch of the mobile app

Experimentation

We identified the key features that we needed in order to achieve. Together with Sneha, the PO, we created some wireframes and launched the first draft to test feasibility with the internal CX team. After a few iteration we start with the prototypes

Usability Testing

Once we finish the wireframes, we send the flow through Maze, and we find out important insights .
The results were promising. The different customers could finish and understand the tasks and missions. 

Results

Increase in the usage of the mobile app.

Learning

We understood how is the mindset of the student while  they are searching for universities

 

 

 

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