Overview

How do I know I need an onboarding?
The answer to that is: “the one day retention”. This is the metric that shows you how many of the users who installed your app reused it the next day. In addition to having the “one day retention”, when it comes to raising the onboarding, it is a good idea to start by asking some key questions:

¿ Why do people need our app ?. Understand the objectives and needs of our users
What does the app offer? How can we help them achieve that goal or need?
What is the most important feature? What is “the” or “the” solutions that we are going to give to fulfill its objective

Once these questions are solved, we can approach the onboarding with the methodology of work that we use.
In our case, we used the Sprint Design methodology created by Jack Napp, Google Partner. Basically it is a sprint of five days of which concludes with a prototype to test with clients. More details of this methodology can be found on the official website: http://www.gv.com/sprint/

Project

Android onboarding app

Client

Tienda Nube

What We Did

User Experience, User Interface, Flows, User Testing

Why is onboarding important? For those who do not know, Onboarding is called the first contact of the user with our product.

We had to solve complex interactions and present solutions that can solve the needs of users. For that we use a very simple prototyping technique: crazy 8. It consists of performing 8 different prototypes in 8 minutes. One design per minute. This facilitates the number of proposals and the possibility of having different variants attacking the same problem. It is best to test these designs to get the best solution.

The onboarding experience is the best contributor to user engagement

Once the two prototypes were finished, we performed usability tests with both and concluded that users preferred the app with gamification. They felt accompanied, they liked to have missions, to be rewarded and to congratulate them on all their achievements. On the other hand, the audio had also been well received. They liked to have a person on the other side and tell them what the ultimate goal was.